Press Releases

DS Automobiles is offering its leatherwork and INES DE LA FRESSANGE PARIS collections through a new Instagram boutique. These luxury products are accompanied by scale models of the whole DS Automobiles range. The DS Automobiles Instagram accounts reach nearly 20 million users a year, an annual increase of 50%.

From March 2017, DS Automobiles has offered its customers a 100% connected and secure place to configure, order and have their specific DS delivered to wherever they want. ‘DS Online Ordering’ is changing and now has new features.

As of January 10, 2019, DS Automobiles is offering a new online experience to order the Limited Edition DS 3 CROSSBACK La Première. A rare and exclusive object, the Limited Edition DS 3 CROSSBACK La Première embodies the acceleration of the young French car brand. In a 100% online and secure environment, customers will have the opportunity to create and order their own DS before being delivered where they want

On Wednesday, 14 March 2018, in front of an audience packed with VIPs, journalists, and potential customers, Eric Apode, DS Vice-President of Product and Development, and Alfonso Márquez de la Plata, CEO of the DERCO Group, inaugurated the Bogotá DS STORE and launched DS 7 CROSSBACK that is already available for orders. This event represents a major step in the global growth and development of the DS brand in Latin America, a region where the Brand has already established in Argentina and Chili and will be soon setting up in Peru and Ecuador.

With the reveal of DS 7 Crossback in February – the initial second-generation DS model – and the launch since January of four limited edition models, the DS brand in France is moving ahead with its commitment to develop high-end, exclusive cars that stand as emblems of innovation and the excellence of French savoir-faire. This strategy is rounded out by the implementation of multi-channel distribution through the development of a dedicated network and the digitization of showrooms. Some 100 DS Stores and DS Salons under construction will add to the 50 already in place by the end of the year. Other key developments in the construction of the Brand in France include the campaign on recruiting and training DS Expert Advisors, launched a few weeks ago, and the roll-out of the DS customer experience programme, Only You. This last involves the opening of the first 18 DS Rent branches, offering all those who so desire to experience adventure at the wheel of a DS. For the DS Brand, 2017 is a year of far-reaching transformation, with the launch several months ago of the second generation of DS models inaugurated by DS 7 Crossback and already available for online reservation.

On 18 January 2017, in partnership with Tmall (Alibaba Group), Kun Peng Financing Leasing Company and Banque PSA Finance, DS Automobiles, through its CAPSA joint venture, is strengthening its e-commerce strategy in China. Highly valued by Chinese consumers and the new generation of car buyers, online sales are a key vector of sales development. Buying and financing a DS model in a few clicks is now possible on the Tmall B2C platform, with credit applications approved in just a few seconds.

Inaugurated last night in the presence of Arnaud Ribault – Vice President DS Sales and Marketing DS Automobiles – the very first DS Urban Store has opened its doors at the prestigious shopping destination, Westfield London. The only store of its kind to date, this grand opening heralds the arrival of a new digitally-enabled DS boutique concept that the brand will soon deploy in popular and prestigious locations around world. The DS Urban Store invites visitors to immerse themselves in the refined world of DS Automobiles. Guests can even explore the vast range of personalisation options available across the DS collection, by means of a virtual reality experience known as DS Virtual Vision. Those who give in to temptation can configure, personalise and buy their new DS car in-store. Discover the first DS Urban Store in the North Atrium, Westfield London.

With 17,291 registrations in first-half 2016, the DS brand is seeing the first tangible results of its arrival on the premium segment in France. The range has been completely renewed over the past year, and the brand is demonstrating clear appeal to customers in search of original, exclusive models with advanced technology and refined styling. Volumes are rising across the range, with high-spec models accounting for over 80% of total sales. The brand is set to roll out a dedicated operating network from 2018, and to expand the DS PRIVILÈGE Club service, for an even more exclusive customer experience.

DS brand is officially launched in Iran today. Together with country’s personalities, journalists and potential clients, Yves Bonnefont, DS Brand CEO and Daryoush Biria, president of ARIAN Group, inaugurated the DS STORE Tehran and announced the commercial launch of two models: DS 5 and DS 6.

For DS AUTOMOBILES in France, 2015 was a most eventful landmark year. This was the year the DS brand was launched, marking a return to the prestige motor market for the French automotive industry. In 2015, DS laid solid foundations for a long-term strategy: a strong brand identity was asserted; new products were released (New DS 5, New DS 4, DS 4 Crossback, limited-edition models, etc.); a premium customer experience was developed (DS STORE, specialist DS customer advisors, DS Privilège Club, etc.); innovative communications programmes and the DS WEEK in May were run.

Addressing journalists and dignitaries at a press conference in Teheran on Tuesday 6 October, DS sales & marketing VP Arnaud Ribault and Arian Group President Daryoush Biria announced the entry of DS Brand into the Iranian market. Iran’s first DS Store will be opening in the capital in a few months’ time.

The Tunis DS Store opened yesterday, at a ceremony attended by DS brand chief Yves Bonnefont, AURES AUTO CEO Bassem Loukil and many other personalities. As the first DS Store in Africa, the new Tunis outlet highlights the DS international development strategy with its focus on major cities worldwide. The opening ceremony was a fine opportunity for the première appearance in Tunisia of New DS 5, the DS flagship, a car that exemplifies the DS avant garde spirit and points the way to design identity of DS models to come.

"From its creation in 2014, the French automotive brand DS drew on an outstanding heritage, that of the DS 19, launched 60 years ago. The legendary car embodies the values of innovation, excellence and avant-gardism. With its sister model, the SM, the DS is the ultimate symbol of French high-end automobiles.Like the 1955 DS, today’s DS models combine remarkable design, technology, comfort, performance, premium materials and refinement. As history marches on, the two letters continue to stand for the finest in automotive luxury around the world.“Yves BonnefontCEO of the DS brand

In the first half of 2015, the DS brand registered over 16,000 cars in France. A result driven by the attractiveness of the range that was strengthened by the launches of: New DS 5, three new engines on DS 4, the latest generation 6-speed automatic transmission, the limited editions and new connected services.

The DS brand celebrated its second year of existence in the world’s biggest car market on Saturday 28 June 2014. For the event, customers, distributors, journalists, partners and representatives of the Brand and the joint venture came together at the DS World in Shanghai to applaud the progress achieved. The festivities included the delivery of a DS 5LS to the 10,000th customers, the launch of the DS Club and the presentation of the interior of the DS 6WR, the Brand’s first premium SUV set for launch at end-September 2014.