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15 May 2023
PEUGEOT LAUNCHES OPERATION #CAMOCATCH AHEAD OF NEW PEUGEOT 3008 REVEAL
Ahead of the reveal of the new PEUGEOT 3008 in September 2023, PEUGEOT is launching an operation across social media to allow budding designers to choose the camouflage for the new model.
Ahead of the reveal of the new PEUGEOT 3008 in September 2023, PEUGEOT is launching an operation across social media to allow budding designers to choose the camouflage for the new model.
Camouflaged prototypes of the new PEUGEOT 3008 will be on the roads of Europe this summer, and PEUGEOT’s #CamoCatch Operation opens the door for the public to have their say on how the long-awaited model will look ahead of launch.
Camouflaging has become widespread practice across the automotive industry in the early stages of new product development, concealing the vehicle’s bodywork ahead of the final unveiling. By opening this important design phase to the public, PEUGEOT is embedding its design expertise into every detail of the development process.
The PEUGEOT designers have created 10 new, high impact and innovative camouflage patterns, which can conceal the details of the new PEUGEOT 3008's exterior, whilst demonstrating the expertise of PEUGEOT’s graphic design team.
PEUGEOT launched the initiative earlier today (15 May), with the first phase running until 2 June. PEUGEOT’s social media channels will invite the public to choose their favourite camouflage(s) from among the 10 options. Votes will be open across all of PEUGEOT’s UK social media channels: Facebook, Instagram, Twitter and LinkedIn.
The six camouflage designs that receive the most votes will be produced in June and used to cover the new PEUGEOT 3008 models that will be taking part in the open road testing this summer.
The new PEUGEOT 3008 camouflaged cars will take to the road between 1 July and 15 August. Anyone who sees the new model is invited to take a photo and post the picture on the PEUGEOT social media accounts with the hashtag #CamoCatch.
A selection of participants who have taken part will be invited to an exclusive drive of the car early in 2024.
PEUGEOT has been implementing a strategy of collaboration and partnership with young designer artists, such as J. Demsky and Emeric Tchatchoua, since the beginning of 2023.
ENDS
PRESS CONTACTS
John Handcock - Head of Public Relations
+44(0)7810 180249
Mason Finney - Public Relations Manager
+44(0)7788 178394
Michael Arnold - Press Fleet Manager
+44(0)7831 829410
Jeremy Townsend - Director of Communications
+44(0)7827 896480
jeremy.townsend@stellantis.com
PEUGEOT UK Press website
https://www.media.stellantis.com/uk-en/peugeot
ABOUT PEUGEOT
PEUGEOT is an inventive high-end mainstream brand. The ‘Power of Allure’ is our brand promise, epitomised in all of our models and services. Allure (attractive design), Emotion (instinctive driving pleasure) and Excellence (uncompromising quality, efficiency and technology) represent our values. PEUGEOT is present in more than 130 countries worldwide and sold more than 1,050,000 vehicles in 2022. By 2025, all of our models (PC and LCV) will be electric. The PEUGEOT E-LION Project is a 360° approach to deliver our Carbon Net Zero objective by 2038. The electrified PEUGEOT 9X8 Hypercar demonstrates our passion for motorsport, competing in the World Endurance Championship (WEC), including the iconic 24 Hours of Le Mans.