Maserati Together with Key Technology and Audio Partners Showcase Italian Excellence and Innovation with MC20 Cielo and Grecale SUV at CES 2025

LAS VEGAS, Nev. – January 3, 2025 – Maserati today announced its collaboration with technology and audio partners Politecnico di Milan University (Politecnico di Milano), the Italian Association of the Automotive Industry (ANFIA), and Sonus faber with the MC20 Cielo and Grecale SUV at CES 2025, the world’s most powerful tech event, running January 7-10, 2025  in Las Vegas, Nevada.

Maserati’s ongoing partnership with Politecnico di Milano – Italy’s leading  scientific and technological University– continues with the unveiling of a  unique MC20 Cielo, featuring  an AI driver as part of the Artificial Intelligence Driving Autonomous (AIDA) project, developed by researchers at Politecnico di Milano.

AIDA is an ambitious research project led by Politecnico di Milano and MOST (the National Center for Sustainable Mobility), focused on testing and validating  autonomous driving on public roads. The project aims to develop reliable technology capable of performing safely and efficiently under real world conditions.

This unique super sports car represents  the second collaboration between Maserati and Politecnico di Milano. The first, a specialized MC20 Coupe featuring a robo-driver developed by the university, set a record by  reaching 285 km/h (177 mph) in dense fog  on the runway at Piacenza-San Damiano Air Base in Italy on November 7. This milestone  marked the fastest speed ever achieved by an AI-driven production car without human intervention.  

At CES 2025,  the record-holding MC20 Coupe – under the helm of the PoliMOVE autonomous racing team (part of the AIDA |Performance section), will serve as the official Safety Car for the Autonomous Challenge at CES 2025 at the Las Vegas Motor Speedway which will run from 2-4 PM on Thursday, January 9. Concurrently, its MC20 Cielo successor will be displayed in the center of the Italian Trade Agency (ITA), The Italian Association of the Automotive Industry (ANFIA), and the Italian Garage Equipment Manufacturers Association  (AICA) booth in the Las Vegas Convention Center (LVCC), West Hall #3874 dedicated to Italian innovative technologies for connected mobility and autonomous vehicles.  This display is in partnership with Politecnico di Milano.

Politecnico di Milano and Maserati share a commitment to advanced technology and innovation, rooted in shared Italian heritage. This synergy has culminated in the creation of  the legendary MC20 and MC20 Cielo.

Joining the ranks of iconic  Italian Brands at CES, Maserati’s esteemed audio partner, Sonus faber, along with The McIntosh Group and Bose – Sonus faber’s new parent company – will showcase the latest innovations on January 7^th and 8^th, 2025. The Sonus faber team will  highlight exciting new products, technologies, and  immersive sound experiences at its dedicated booth space, located within and around the T-Mobile Arena. (A complimentary shuttle will be available to transport guests between the Las Vegas Convention Center and T-Mobile Arena upon request).

Sonus faber will feature two flagship Maserati Grecale SUVs – the Grecale Trofeo and Grecale Folgore – for a series of exclusive dynamic chauffeured test drives. These events will take place in the area surrounding the Arena and offer a unique opportunity to experience the exceptional sound quality of the Sonus faber High Premium sound system featured in both vehicles.

The Maserati Grecale comes  standard with the Sonus faber Premium Sound System, which features 14 independently driven speakers for  an unprecedented dynamic range. Additionally, the  High Premium Sonus faber Sound System, an optional upgrade, boasts  21 independently driven speakers for outstanding performance, smooth frequency response, and precise sound staging. The system  has been recognized  by the EISA Committee as The Best In-Car Sound System for both 2022 and 2023.  

The MC20 and MC20 Cielo super sports cars continue to impress with groundbreaking Formula One-derived Nettuno engine technology and striking design elements, including butterfly doors. The MC20 Cielo features an innovative electrochromic (smart glass) retractable roof. The Grecale Trofeo, Maserati’s "Everyday Exceptional" SUV, strikes the perfect balance between sportiness and elegance, offering best-in-class interior space and a version of the Nettuno engine technology found in the MC20. The Grecale Folgore, Maserati’s first fully electric SUV, features 400-volt technology and a 105-kWh battery, delivering 542 hp and 605 lb-ft of torque—all designed and manufactured in Italy.

Maserati S.p.A.
Maserati produces a complete range of unique cars, immediately recognisable for their extraordinary personality. Thanks to their style, technology, and innately exclusive character, they delight the most discerning, demanding tastes and have always been a benchmark for the global automotive industry. A tradition of successful cars, each of them redefining what makes an Italian sports car in terms of design, performance, comfort, elegance and safety, currently available in more than 70 markets internationally. The Maserati line-up includes the Grecale, the “everyday exceptional” SUV, the GranTurismo, the iconic Italian grand tourer, and the GranCabrio, the Trident’s new convertible; all models characterised by the use of the highest quality materials and outstanding technical solutions. A range equipped with 4-cylinder hybrid powertrains – available for Grecale – and V6 petrol, with rear-wheel and four-wheel drive, embodying the performance DNA of the Trident brand. The top of the range is made up of the MC20 super sports car and the MC20 Cielo spyder, powered by the ground-breaking 100% Maserati Nettuno V6 engine, which incorporates F1-derived technologies into the power unit of a standard production car for the first time. The GranTurismo is available with both the high-performance V6 petrol engine, derived from the Nettuno, and a 100% electric version: the GranTurismo Folgore, the first car in the Modena-based brand’s history to adopt this solution. The full-electric range also currently includes the Grecale Folgore, Maserati’s first 100% electric SUV, and the GranCabrio Folgore. Finally, the House of the Trident's latest addition is the Maserati GT2 Stradale, the road-legal version of the GT2 that took Maserati back to the track in closed-wheel championships. The heart of the new super sports car is the V6 Nettuno engine, reaching 640 hp (471 kW) in the latter configuration. The GT2 Stradale is therefore the most powerful road-going Maserati with an internal combustion engine. The mission at Maserati is to write the future of mobility in the luxury segment, focusing on its customers’ requests. That mission continues to this day, looking ahead to the future and taking Italian luxury all over the world, with Maserati forming part of the Stellantis “Dare Forward 2030” strategic plan.

For further information:
MASERATI
Andrea Pallard – Communication Manager, Maserati – andrea.pallard@stellantis.com
Davide Kluzer – Product Communication Responsible, Maserati – davide.kluzer@maserati.com 
Matt Rindone – Head of PR & Communications, Maserati North America – matthew.rindone@maserati.com

ANFIA - Italian Association of the Automotive Industry
ANFIA is one of the leading Italian Trade Associations. Born in 1912, over these 110 years ANFIA mission has always been to represent the interests of its associate members and ensure effective communication between the Italian motor vehicle industries on the one hand, and the Public Administration and Italian political bodies on the other, with regard to all technical, economic, fiscal, legal, statistical and quality-related issues referred to the automotive sector. ANFIA numbers 480 member companies. The Association is structured in 3 product-based Groups, each one chaired by a President. Components: motor vehicle parts and components manufacturers; Car Design & Engineering: companies working in the sector of design, engineering and style of motor vehicles and/or parts and components for the automotive sector; Motor vehicles: motor vehicles manufacturers in general, including trucks, trailers, camper vans, special means of transport.

Sonus faber
Sonus faber is a designer and manufacturer of high-end audio technology, founded in 1983 in Italy’s Veneto region, world-renowned for luxury goods manufacturing. Latin for “Artisan of Sound”, Sonus faber expertly informs their state-of-the-art audio engineering with the traditions of Italian design expertise, hand-producing speakers with design cues inspired by centuries of musical instruments, crafted from organic materials such as wood and leather to reproduce sound as the artist intended. Marrying the artisanal beauty of the past with the technology of the future, Sonus faber audio systems deliver natural, immersive, three-dimensional sound from beautiful, hand-designed speakers built to last for decades. For more information, please visit www.sonusfaber.com.

For media inquires, please contact: 
NIKE COMMUNICATIONS  - Colleen Butturini, Account Director  - cbutturini@nikecomm.com
Sonus faber:
Raffaele Frontera  - Global Marketing Manager, Automotive & Marine  - rfrontera@sonusfaber.com 

About the IAC:
The Indy Autonomous Challenge (IAC) is a non-profit organization based in Indianapolis, Indiana (USA) that organizes racing competitions among university-affiliated teams from around the world. Teams program AI drivers to pilot fully autonomous racecars and compete in a series of history-making events at iconic tracks. The IAC is working to establish a hub for performance automation in the state and is harnessing the power of innovative competitions to attract the best and the brightest minds from around the globe to further state-of-the-art technology in the safety and performance of autonomous vehicles. The IAC started as a $1 million prize competition with 31 university teams signing up to compete more than four years ago, representing top engineering and technology programs from 15 U.S. states and 11 countries. Follow the IAC on LinkedIn, Twitter, Instagram, Facebook, & YouTube.