NEW MANAGEMENT TEAM ANNOUNCED FOR JEEP

Jeep has announced changes to its UK management team, with Jules Tilstone being appointed Managing Director with immediate effect. He will be joined by Marketing Director Nicola Austen and Christian Theobald as Regional Operations & Jeep Sales Director on the management team.

With over 20 years of experience across Stellantis, Tilstone started his career with the company as Commercial Manager, developing his career in National Fleet and then Marketing for Citroën before moving to DS Automobiles in 2014 to the position of International Head of Marketing, European Commercial Director and most recently UK Managing Director.

Jules Tilstone said: “It is a great privilege to take on the role of Managing Director for Jeep, a brand I have much admired over the years and has an exciting future ahead with an array of new products – our first new all-electric product, Avenger, has just been awarded the European Car of The Year trophy which is a remarkable achievement and testament to the Jeep team.”

Christian Theobald joined the business 27 years ago as a trainee sales exec within the retail business holding many roles up to General Manager. In 2019 he moved to Citroën as Head of Southern Region evolving the role to cover the whole of the UK as Head of Network Sales.

Theobald commented: “I’m very excited about this new chapter with Jeep at what is such a great time for the brand off the back of the Car of the Year win for Avenger, now looking forward to working with the Jeep network to realise the full potential that Jeep offers. Within this role I also assume responsibility as Regional Director for the Stellantis Mainstream Brands in the South East.”

Nicola Austen joined Alfa Romeo as Brand Communications Manager in 2015, adding Jeep to her role in 2015 before moving to head up Fleet Sales in 2019. She moved to Head of Communications for Jeep in 2020 before stepping up to Marketing Director earlier this year.

Austen commented: “The public response to then ew Avenger has been so very encouraging, we’ve seen what’s coming down the Jeep pipeline and it’s so exciting and provides us with many opportunities to create new and electrifying campaigns.

Paul Willcox, Group Managing Director, Stellantis UK, said: “I am delighted to congratulate Jules on his new appointment as Managing Director for the UK operations of Jeep.

“Jules has the exciting task of leading the UK business as it creates and prepares for its next milestone – the electric Jeep company.”

-ENDS-

About the Jeep Brand  

Built on more than 80 years of legendary heritage, Jeep is the authentic SUV brand that brings capability, craftsmanship and versatility to people who seek extraordinary journeys. The Jeep brand delivers an open invitation to live life to the fullest by offering a broad portfolio of vehicles that continues to provide owners with a sense of safety and security to handle any journey with confidence.

The Jeep vehicle range consists of the Cherokee, Compass, Gladiator, Grand Cherokee, new three-row Grand Cherokee L, Grand Cherokee 4xe, Renegade and Wrangler and Wrangler 4xe. Jeep Wave, a premium owner loyalty and customer care program that is available to the entire Jeep 4x4 lineup, is filled with benefits and exclusive perks to deliver Jeep brand owners the utmost care and dedicated 24/7 support.

The legendary Jeep brand's off-road capability is enhanced by a global electrification initiative that is transforming 4xe into the new 4x4 in pursuit of the brand’s vision of accomplishing Zero Emission Freedom. All Jeep brand vehicles will offer an electrified variant by 2025.