NEW DOCUMENTARY ‘THE ART OF TRAVEL – A FRENCH REINVENTION’ FEATURING NEW DS 7 TO DEBUT ON PRIME VIDEO

• DS Automobiles presents a documentary devoted to the French art of travel, broadcast from 11 May on Prime Video
• ‘The Art of Travel – A French Reinvention’ celebrates the French art of living with new DS 7 and touches on the model’s development
• Béatrice Foucher, DS Automobiles CEO and Thierry Metroz, DS Automobiles Design Director, take part in this documentary with experts including renowned journalist Seamus Kearney and progressive designer Ramy Fischler

A new documentary by DS Automobiles celebrating the French art of travel will be broadcast from 11 May on Prime Video.

In ‘The Art of Travel – A French Reinvention’, globe-trotting journalist Seamus Kearney goes to meet the women and men who make travel an art. Driving new DS 7, Kearney immerses himself in the French art of travel during his encounters, which also see him journey by hot air balloon and in a carriage on the Orient Express.

As he showcases the future of luxury travel, his trip is punctuated by commentary from Béatrice Foucher, DS Automobiles CEO, and progressive designer Ramy Fischler.

A freelance journalist with dual Irish and New Zealand nationality, Seamus Kearney has spent the last thirty years travelling the world. For ‘The Art of Travel – A French Reinvention’, he took the time to find places like no other with extraordinary stories from different regions.

‘The Art of Travel – A French Reinvention’ embodies the DS Automobiles conception of the French art of living and illustrates the brand's vision for reinventing the travel of tomorrow.

Béatrice Foucher, DS Automobiles CEO, said: "This documentary reflects our vision for the future of premium travel, which will be more authentic, more grounded and slower. It will be more personalised, shaped for the traveller. It will be more sustainable, environmentally oriented, but also more high-tech, embedded in the era of services. This reinvention is being driven by DS Automobiles with the French art of travel, characterised by hospitality, personalisation and sustainability.”

The 46-minute documentary will debut on 11 May on Prime Video and will be available for three months.

With unparalleled comfort and electrified power units of up to 360hp, new DS 7 combines technical expertise with elegance. Available to order online or in store, prices for new DS 7 start from £36,785 OTR.

ENDS

PRESS CONTACTS

Krystyna Perry - 07710 062783 - krystyna.perry@stellantis.com – Head of PR 

Jeremy Townsend – 07827 896480 – jeremy.townsend@stellantis.com – UK Communications Director  

ABOUT DS AUTOMOBILES  

Driven by the spirit of the avant-garde and backed by an exceptional heritage, the DS brand, born in 2014, aims to embody the French art of travel. Remarkable products, discernible French luxury savoir-faire, coupled with a suite of bespoke services, DS Automobiles offers a unique experience before, during and after every journey.

Designed for customers looking to stand out who want to travel the world and enjoy every moment, DS models combine refinement and technology. With New DS 3, DS 4, New DS 7 and DS 9, the DS brand offers a global range.

Based on numerous records since its entry into Formula E in 2015, including double Teams’ and Drivers’ titles, DS Automobiles is at the forefront of electrification by already selling each of its models with an electrified version. Under the E-TENSE label, DS Automobiles offers 100% electric powertrains as well as plug-in hybrids with up to 360 horsepower and 4-wheel drive. From 2024, every new model launched by DS Automobiles will be 100% electric.

For its discerning customers, DS Automobiles has crafted a suite of exclusive services, called “ONLY YOU, a wealth of attention.”

With a presence in 41 countries, the DS brand has created and is developing an exclusive distribution network that includes 450 DS STORE throughout the world.

Follow news from DS on www.DSautomobiles.co.uk @DS_UK