CITROËN TO SHINE A SPOTLIGHT ON SOCIAL CHANGEMAKERS THROUGH WEARE8 COLLABORATION

• Multi-platform content series created with the purpose driven social media app WeAre8 will showcase inspiring stories made possible through Citroën UK’s collaboration with charities and social enterprises
• Citroën UK currently supports Big Issue Group with their move to an electric van fleet and uses SignLive video interpretation to provide British Sign Language speakers to communicate at Citroën retail and service locations. Citroën UK also has two new partners for 2023, Band of Builders - a National Construction Charity, and Citizen Zoo – a social enterprise dedicated to rewilding in the UK

Citroën UK and purpose-driven social media app WeAre8 have announced an innovative new collaboration that will shine a light on the positive action partnerships Citroën UK is proud to champion.

WeAre8’s ground-breaking social app is built to inspire and empower its  citizens with exclusive content from the best creators for eight minutes. Built around a transformative advertising revenue model, citizens are      valued and paid every time they watch an ad with money also going to charity and climate solutions. WeAre8      has now announced the launch of Collaborate, an expanded client offering for brands looking to make an impact beyond just business results, with marketing solutions that leave a positive impact on people and in support of the planet.

Citroën has positioned itself as the UK launch partner for the network’s new Collaborate platform. Through Collaborate, Citroën and WeAre8 will launch a multi-platform content series showcasing a behind-the-scenes look at the partnerships Citroën has with a number of UK charities, organisations and social enterprises such as with Big Issue Group, SignLive, Band of Builders and Citizen Zoo.

In August 2022, Citroën UK announced its affiliation with Big Issue Group to provide 16 all-electric vans as support vehicles for the distribution of The Big Issue magazine to local vendors across the UK. Using ë-Berlingo Van and ë-Dispatch vans from Citroën’s ë-LCV line-up, the fleet aims to assist Big Issue Group in making its delivery process more sustainable.

Tackling carbon emissions in urban environments has become a key issue for local community leaders and government in many towns and cities across Britain, with the vans perfectly suited to operate in a growing number of low-emission zones in these areas. The partnership with Big Issue Group is another example of Citroën's commitment to provide ‘electrification for all’, through a range of electrified cars and vans accessible to everyone.

Citroën’s partnership with SignLive, announced in August 2021, was the first of its kind in the UK. More than 11 million people are deaf or hard of hearing in Britain, and all of them can use SignLive’s video interpreters to communicate using British Sign Language across Citroën’s extensive sales and aftersales network of 190 locations.

Band of Builders are a National Construction Charity providing practical, financial and wellbeing support for members of the UK construction industry and their families who face adversity due to illness, injury or life-changing circumstances.

In 2019 the organisation gained charity status in England and Wales and now works formally to help members of the construction industry and their families across the country in their hour of need.

Band of Builders supports people through the planning, management and completion of a wide range of projects, including the provision of accessible bathrooms and kitchens, wheelchair ramps, cabins and even complete home renovations.

They also provide practical, financial and wellbeing support to members of the construction sector, and are partnering with Citroën to ensure they can help as many people as possible.

Citizen Zoo are an organisation dedicated to rewilding in the UK, made up of a passionate team and volunteers around the country, all working to restore nature and help species and habitats thrive.

Their mission is to create a world filled with wildlife, a world filled with the full spectrum of diversity, beauty, and abundance in nature.

They realise this mission by restoring habitats back to their functional states, reintroducing species to their former ranges, and empowering people and communities to act in protecting their local nature.

Citroën are partnering with Citizen Zoo to support them in their various UK projects, which include the captive breeding of rare large marsh grasshoppers for reintroduction, habitat restoration and invasive species monitoring to support water vole reintroduction, and a fantastic project to unlock the full potential of 43h of urban farmland through rewilding.

Clare White, Citroën UK’s marketing director, said: “We are excited to tell the stories of our important collaborations in a new way, using WeAre8’s original and thought-provoking platform. We work with some fantastic organisations executing programmes of positive action and inclusion on a national scale, and we are proud to be a continued part of their operations, be it through our support, or their work with us.”

ENDS

Contact:

JOHN HANDCOCK
HEAD OF PUBLIC RELATIONS
JOHN.HANDCOCK@STELLANTIS.COM

TEL +44(0)7810 180249

LUCINDA INGGS
PUBLIC RELATIONS MANAGER
LUCINDA.INGGS@CITROEN.COM 

TEL +44(0)7542 394878

MICHAEL ARNOLD
PRESS FLEET MANAGER
PRESSFLEET@STELLANTIS.COM  

TEL +44(0)7831 829410

JEREMY TOWNSEND
COMMUNICATIONS DIRECTOR
JEREMY.TOWNSEND@STELLANTIS.COM  

TEL +44(0)7827 896480

FOLLOW CITROËN PR ON TWITTER AT: @CitroënUKPR

FOLLOW CITROËN PR ON INSTAGRAM AT: @CitroënUKPR

Citroën

Since 1919, Citroën has been creating automobiles, technologies and mobility solutions to respond to changes in society. A brand of boldness and innovation, Citroën places peace of mind and well-being at the heart of its customer experience and offers a wide range of models, from the distinctive Ami, an electric mobility object designed for the city, to saloons, SUVs and commercial vehicles, most of which are available in electric or plug-in hybrid versions. A pioneer brand in the services and attention paid to its private and business customers, Citroën is present in 101 countries and has a network of 6,200 points of sale and service throughout the world. Citroën UK media website: www.media.stellantis.com/uk-en/citroen

About WeAre8

WeAre8 is a social network where people, brands, charities, creators & the planet all thrive. The ground-breaking social app is built to inspire and empower its citizens for 8 minutes a day with exclusive content from the world's best creators and zero tolerance of hate. With a transformational ad model, people are also valued and paid every time they watch an ad with money also going to charity and climate solutions. WeAre8 encourages its citizens to reconnect with themselves, each other and lead more positive lives, all while taking small actions every day in support of the planet. As a certified B Corporation, WeAre8 is committed to putting people and the planet first.