PEUGEOT becomes a partner of French “Under The Pole” submarine expeditions

PEUGEOT becomes an Official Supplier of the UNDER THE POLE underwater exploration program, which combines innovative expeditions around the world, scientific research and awareness, to contribute to better knowledge and preservation of the oceans. PEUGEOT and UNDER THE POLE share a common vision which places research and technological innovation at the service of environmental protection.

ALLURE: PEUGEOT takes concrete action by supplying two vehicles to UNDER THE POLE

EMOTION: PEUGEOT is proud to support a major French environmental program

EXCELLENCE: PEUGEOT and UNDER THE POLE put research and technological innovation at the service of the environment

The UNDER THE POLE programme was founded by Ghislain Bardout and Emmanuelle Périé-Bardout in 2008, in Concarneau, France. Along with PEUGEOT, it shares the ambition to put scientific knowledge at the service of the protection of the oceans.

In order to contribute to the activity of UNDER THE POLE in a concrete way, PEUGEOT will provide it two BOXER utility vehicles which can transport all the equipment necessary for carrying out the various missions of the program.

The three missions of UNDER THE POLE:

Organise innovative expeditions around the world focused scientifically on the exploration of the oceans, particularly in polar or isolated regions. Support scientific research, in particular through the DEEPLIFE program which explores the marine animal forests of the mesophotic zone (30 to 200 metres deep) and their key role in the functioning of the marine ecosystem. Work to raise awareness and conserve the oceans, based on the conviction that knowledge only takes on its full meaning if it is shared.

PEUGEOT committed to the environment

In the same way that UNDER THE POLE places scientific knowledge of the oceans at the service of their preservation, PEUGEOT is constantly innovating to offer clean, accessible and sustainable mobility to as many people as possible, with a global and ambitious objective: Carbon Net Zero by 2038.

An ambition that begins with a clear and voluntary roadmap for the electrification of PEUGEOT products:

• 2023: All models in the PEUGEOT range are electrified,

• 2025: PEUGEOT will offer a 100% electric range
• 2030: 100% of PEUGEOTs sold in Europe will be 100% electric.

The plan to be Carbon Net Zero by 2038 goes well beyond the total electrification of PEUGEOT models, also taking into account:

• The materials used for the design and manufacture of products with, in particular, the increase in the use of recycled materials,

• The energy used, by reducing industrial needs and satisfying them increasingly with renewable energy,

• The establishment of a circular economy for materials and goods, from the design of products to their end of life, by adopting as much as possible the “4R” approach: Repair, Remanufacture, Reuse, Recycle.

To start this partnership, on June 29th 2023, the members of the UNDER THE POLE team took delivery of the two PEUGEOT Boxers which they will use to transport their equipment during the upcoming expeditions. The first PEUGEOT Boxer will be used to tow the scuba diving boat and transport the multitude of equipment necessary for the various missions of the program.

The second vehicle will be used to tow the UNDER THE POLE Educational Caravan across France for its actions to raise ocean awareness of schoolchildren and the general public.