• Lancia Stratos, one of the most successful cars in the history of rallying, celebrates today 50 years since its first international victory in 1973 at the Tour de France Automobile.

160 dealers appointed in Italy, 45 new showrooms ready with the new Corporate Identity, 100 dealers to be completely renewed by the end of the year and 240 dedicated salesmen.

Lancia confirms its return to the French market, at the occasion of the presentation of Lancia Pu+Ra HPE at the Italian Embassy in Paris.

The new Lancia Ypsilon will be available in France in the second half of 2024.

For the launch of the new car, 20 new dealers will be appointed in France, together with 80 after-sales service points.

Six months after the opening of the first showroom in Milan, Luca Napolitano, the CEO of the Lancia brand, thanks the first 40 Italian dealers ready with the new Corporate Identity.

Today, Luca Napolitano, Lancia Brand CEO, opened “Casa Lancia,” the first exclusive online communication channel for a dedicated and certified Italian Lancia sales force.

Lancia Pu+Ra HPE arrives in France and will be visible to the international public of “Le Mans Classic 2023”, the largest gathering of historic cars in the world.

Lancia is now back in Spain with the European tour of Lancia Pu+Ra HPE, the brand's 100% electric manifesto that will drive through the countries involved in the brand’s internationalization process.

Lancia is back in Germany with the European tour of its concept car.

On air now, the video of Luca Napolitano, the brand CEO, at the wheel of the perfectly drivable Lancia Pu+Ra HPE, the 100% electric concept car, ahead of a European tour in the six countries involved in the international relaunch process.

The Lancia TV commercial “Tante personalità. La Tua” (‘So many personalities. Yours’) starring Cristiana Capotondi has received an award at the Mediastars competition.

Today, the President of the Italian Republic, Sergio Mattarella, opened the parade of June 2nd celebrations, on board of the Presidential Lancia Flaminia

For over six decades, Lancia Flaminia has been the official car of the President of the Italian Republic

An icon of Italian creativity and elegance around the world, Lancia Flaminia is one of the nine models of Lancia past history that inspired the design of the brand’s future cars

As of June 1, 2023, Charles Fuster is appointed responsible for Lancia Marketing & Communication, reporting to Luca Napolitano, Lancia brand CEO.

Last night, the première of Sky Original docuseries, titled “Lancia. The Rally legend” was held at the Stellantis Heritage Hub in Turin.

Today, Lancia confirms its relaunch plan in Europe, with the appointment of the first 40 retailers in six countries.

The “New Lancia Renaissance”, the web series celebrating the behind the scenes of the brand Renaissance, now continues.

The “Lancia Certified” program to select and certify the brand’s used vehicles starts today in Italy.

The talk 1 is available on Lancia Youtube Channel.

Lancia is the official partner of the Milano Design District (MDD), the association of the 41 members of Milano Durini Design, with the aim of enhancing the excellence of Design in the city center.

Reveal of Lancia Pu+Ra HPE, the manifesto in terms of design, interior “home feeling”, sustainability, electrification and effortless technology.

Dear All, I am delighted to invite you to the Live Streaming of the “Emozione Pu+Ra” press event on April 15th.