Press Releases

The first Lancia showroom with the New Corporate Identity opened in Milan in Via Gattamelata inside the “Stellantis & You” dealership with a new logo, a new script and a home feeling mood, thanks to innovative materials, elegant colors and precise attention-to-detail.

A 1970 Lancia Fulvia Coupè Rallye 1.3 S wins the 25th edition of the Rallye Monte-Carlo Historique.
Fulvia is one of Lancia iconic vehicles that inspired the design of the brand future vehicles.

The oldest European classic car show will take place from February 1^st to 5^th in Paris.
Lancia will be there with the unrivaled Rally 037, which won the World Rally exactly 40 years ago.

The historic version of the oldest world road rally will take place in Turin on January 25-26.
Lancia will be at the start of the race in Piazza San Carlo with the Rally 037, celebrating this year the 40th anniversary of its victory at the Monte Carlo Rally.

The New Ypsilon Range is more connected, more efficient, and more stylish than ever.

The advertising campaign featuring the brand’s testimonial Cristiana Capotondi has been on-air since January 15^th with the tagline “Tech à porter. Wireless technology. Uncompromising elegance.” Watch it at this link.  

Following the trailer’s release at Lancia Design Day on November 28^th, the full version of the first episode of Lancia’s short film “New Lancia Renaissance. The future in our roots.” can now be seen on the brand’s YouTube page (link).

“2022 was another record year for Lancia Ypsilon” declared Luca Napolitano, Lancia brand CEO. “After four generations, more than three million units sold, and 36 special series, Lancia fashion city car continues to be the leader in its segment in Italy, the second best seller in the market, reaching the best market share in its history. Definetely a record-breaking vehicle, with 38 years of success and on the podium of the B segment for 11 consecutive years.”

The “Punch” campaign won the best advertising award for social responsibility in the “For-profit” category at the XX edition of the San Bernardino Prize.
Made to raise awareness of the violence against women, the campaign stars the actress Cristina Capotondi who, together with the Lancia Ypsilon Alberta Ferretti, invites all of us to work towards spreading an inclusive culture centered on the universal values of love, respect, and beauty.

Dear All, Lancia Design Day is available in on demand versions in English on the Lancia Youtube Channel
Link

Reveal of the new Logo marking the electric mobility era of Lancia.

Introduction of Lancia Pu+Ra Design, the new Pure and Radical language, which will define the design of Lancia for the next 100 years.

Lancia Pu+Ra Zero, the three-dimensional manifesto inspiring the 3 new Lancia vehicles launched between 2024 and 2028.

Dear All, we are delighted to invite you to the Live Streaming of the
Lancia Design Day on November 28, 2022.

Stratos, Rally 037, and Delta racing “beasts” were born to win with their perfect balance of primary geometric shapes aimed at reaching the best performance.

The round tail lights, aerodynamic wing, and eclectic combination of primary colors in the cabin gave Lancia Stratos a futuristic design model which still remains contemporary.

The path to the Lancia Design Day on November 28th continues with three icons of the past, Aurelia, Flaminia, and Fulvia, which inspired the design of the future Lancia vehicles with a perfect combination of clean forms, balanced volumes, and constant reinterpretations of the “calice” grille.
The Aurelia is a sleek Lancia vehicle which, on the B20, stands out for its sloping sides.

Today, Lancia is starting its path towards the Lancia Design Day on November 28^th: a journey from the past to the future in which the brand will describe the design elements which inspired the three new models of the future.

Through eclecticism, elegance and grit, this journey will discover the origin of the elegant design and timeless Italian beauty that led the Brand to define itself “Progressive Classic”.

Dear All, we are delighted to invite you to the Lancia Design Day   
on November 28, 2022

Today, the 12,500,000th vehicle left the assembly lines of the Stellantis vehicle plant in Tychy, Poland. The unique jubilee car is a stunning two-tone Fiat 500 Dolcevita, equipped with a state-of-the-art hybrid propulsion system, which will go to a customer in Belgium.

From September 7^th to 11^th, the open-air Autolook Week event in central Turin brings together the best of Formula One, rallying, Endurance and MotoGP
Organized for the centenary celebrations of the Monza circuit, the event will witness the participation of over 50 iconic sports cars and motorcycles, including two monarchs of rallying: the FIAT 131 Abarth Rally Gr. 4 (1977) and the Lancia Delta HF Integrale Gr. A (1992)

Lancia had a record month with a 4% market share—its highest in the last twenty months.
In the first eight months of the year, the market share is 3.2%, up by +0.1 percentage points compared to 2021.
The fashion city car, Lancia Ypsilon, also had a record month. It was once again first in the B-segment in Italy with a stunning 19% market share, holding the number one spot for the first eight months of the year with a market share of 15.4%.

The Lancia Ypsilon Alberta Ferretti is the official car of Torino Fashion Week 2022, which will be presenting fashion shows, institutional events and talks about social justice and climate change until July 14^th.
Last night, Villa Sassi—the exclusive location of Torino Fashion Week’s runways—hosted a Charity Dinner with distinguished guests, including Maki and Tukwini Mandela, the daughter and granddaughter of Nobel Peace Prize laureate Nelson Mandela.
The Lancia brand, with the support of Autoingros—one of the biggest dealerships in Italy—starred at the event alongside the Lancia Ypsilon Alberta Ferretti, the special series created from the shared values of Lancia and the Alberta Ferretti fashion house.

The Presidential Lancia Flaminia led the June 2^nd celebrations, escorting the President of the Italian Republic.
The Presidential Lancia Flaminia passed through some of the most iconic sites of Rome, including the Colosseum, Via dei Fori Imperiali and Piazza Venezia.
With more than 60 years of history, the Presidential Lancia Flaminia has become an ambassador of Italy around the world.