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10 Dec 2021
- At the Action Co awards ceremony held on 9 December, Citroën was rewarded for creating a new service for finding out more about Ami: the "My Ami Superfan" programme.
- This trade event, organised by the Action Co editorial team, highlights the best business initiatives each year. The panel of judges, made up of journalists, trade and distribution professionals, presented “My Ami Superfan” with its “Coup de coeur” award, praising the innovative nature of this recent initiative.
- The “My Ami Superfan” programme provides an opportunity to discover and test Ami in the unique environment of one of our customer ambassadors’ vehicles. These ambassadors volunteer to meet and sponsor someone they know or people who want to test drive it and who can make an appointment with them via the “citroen.fr/ami” website.
- This programme promotes direct interaction and emphasises proximity, sociability and a genuinely transparent message from a user driving its Ami in daily life. It represents a new, original and fun service, perfectly in keeping with the spirit of Ami.