- To mark the launch of the new Abarth 500e range, the Scorpion brand reveals its first ever and revolutionary Abarth Metaverse Store (LINK).
- Starting from today in Italy, soon in France and with more markets to follow, customers will be able to experience the adrenaline performance and sound of the New Abarth 500e and purchase it from the comfort of their homes.
- A true Abarth expert, the Product Genius, will be ready to clarify any doubts and answer a wide range of questions.
Available for Italian customers, soon for French ones, the Abarth Metaverse Store is a metaverse-powered interactive showroom which offers a unique and immersive brand experience, based on Abarth’s values of playfulness and innovation. In the Metaverse store, customers will be able to get up close to the full Abarth 500e range and discover it in all versions and colors available. All it takes to enter it is a simple click on Abarth’s website from any device, with no need of any specific equipment (VR headsets, avatars, or specialized hardware) or technical skills.
The Abarth Metaverse Store brings the adrenaline-pumping driving of the New Abarth 500e to life thanks to specifically crafted multimedia materials which highlight its behavior both in the city and on track. As in a video game store where customers can tailor their “pocket rocket” and engage in a breath-taking race, the new Abarth Metaverse Store opens the doors to a playground where sound and performance take the leads and invites all enthusiasts to personalize their fun to drive for a totally enveloping experience.
This fully immersive experience is enhanced by the Product Genius, a real person who is available to answer any customer question in real-time. Thanks to a live dialog with the customer, the Product Genius will tell everything about the New Abarth 500e, starting from its bold and eye-catching exterior style and sporty details, such as the new dedicated front bumper, the exclusive and sporty lines of the lateral skirt, the dedicated Abarth badges and signature.
Entering the car, the Product Genius will show the dark and refined interiors, with particular focus on the premium dashboard, the sporty seats “tuned” with the “scorpion stripes” embossed on fabric, the Alcantara and leather steering wheel. Customers will also have the possibility to explore all the car’s features, such as its different driving modes, or the infotainment system, and learn about the several EV features (charging modes, maps with charging stations, etc.). An animation showing the car charging modes in detail is also available to provide deeper insight. In addition, special attention is given to Abarth’s unmistakable signature: the sound. Through the interface, it is possible at any time to listen to the exciting vibration of the New Abarth 500e’s Sound Generator or key on/key off, that bring the brand's sportier soul on everyday roads.
Thanks to a dedicated widget, customers can also take control and configure their New Abarth 500e according to their taste, selecting the desired color, body, trim, and optional (wallbox and charging cable). This is the latest frontier of the digital world, where Abarth enthusiasts will be able to move at full speed between virtual and adrenaline-fuelled worlds to customize their ideal car.
The Product Genius accompanies users all the way to the end of the journey, even helping them in the definition of the budget (choosing number of installments, maxi installment, etc.). At the end of the experience into the metaverse-powered showroom, it is possible to schedule a second appointment or purchase the chosen car. The Product Genius is available Monday to Friday from 9 AM to 8 PM and Saturday from 10 AM to 6 PM to fit customers’ free time.
A synthesis of the digital and physical into an immersive experience unlike any other, the Abarth Metaverse Store has been developed in collaboration with Touchcast and Microsoft. It will be available in Italy starting on May 18th, with additional markets to follow.
With the new Abarth Metaverse Store - a unique digital experience in the industry - the Brand continues its path towards a lean yet innovative customer journey. The entirely online experience is also complemented by a physical one, as the customer can decide to go to the nearest dealership for a test drive.
Turin, May 18th, 2023
