Azzurri Automobile Limited Announces Fiat and Abarth Return to Hong Kong

[Hong Kong, 31 October 2024] Italian brands Fiat and Abarth are set to make a significant comeback in Hong Kong with the unveiling of the Fiat 500e and the new Abarth 500e at The Elements, kicking off an electrified journey for enthusiasts alike. This event represents a new chapter for the brand in Hong Kong, with the presence of a guest of honour, Mr Carmelo Ficarra - Consul General, Consulate General of Italy in Hong Kong and Macao, to celebrate this special moment. It marks a momentous occasion for electric vehicle enthusiasts and fans of these iconic brands. 

Italy is known as the land of colors, and FIAT embodies this spirit as the brand of colours. By embracing a vibrant new world, FIAT highlights the significance of colour in life, reflecting the Italian lifestyle and reaffirming the brand’s New Dolce Vita values. FIAT aims to inspire everyone to live with optimism and positivity. Since its founding in 1899, FIAT has provided customers with affordable and innovative mobility solutions, merging iconic Italian design with efficiency and versatility to simplify everyday life through the joyful practicality of its products. 

The Scorpion’s Tales - Abarth captivates enthusiasts with its unique Italian spirit. Established in 1949 and deeply rooted in racing and motorsport, Abarth has a legacy of success that informs its engineering and performance focus. The brand produces sporty, high-performance versions of Fiat vehicles with distinctive styling, committed to agility and power, all represented by its iconic scorpion logo and emphasis on Italian flair. 

“Today marks not just a return, but a revival of the vibrant spirit that FIAT and Abarth embodies. FIAT represents Italian craftsmanship and stylish choices for consumers; it’s not just a car, but a lifestyle and experience that resonates with our customers. Abarth enchants enthusiasts with its distinctive styling and performance, turning the ordinary into the extraordinary. We’re excited to bring these two unique Italian spirits to local fans and celebrate the joy of Italian motoring together,” said Mr. George, CEO of Fiat and Abarth Hong Kong and Founder of Azzurri Automobile Limited. “We are committed to exceptional service and invite everyone to join the vibrant FIAT Abarth family as we celebrate this exciting return to Hong Kong.” He added.  

“It’s exciting to see two more iconic Italian car brands back in Hong Kong, showcasing the passion and enthusiasm behind them. It is a point of pride that the FIAT 500e and Abarth 500e are both pure ‘Made in Italy’—strongly rooted in Italian history and excellence in automotive design,” said Mr Carmelo Ficarra, the Consul General of Italy in Hong Kong and Macao. He continued: “The original 500 was born in Turin in 1957, and now, the new 500e, together with the Abarth 500e, serves as an ambassador of Italian values to the world, landing in Hong Kong.”  

Azzurri Automobile Limited has been officially appointed as the exclusive importer and distributor of FIAT and Abarth in Hong Kong by Stellantis, a global automotive leader. Azzurri Automobile Limited is committed to delivering outstanding customer service and support, ensuring that every customer experience is memorable as part of the brand's return. 

Stay tuned for more updates as we prepare for the launch of FIAT and Abarth in Hong Kong. Please follow us on our social media channels. 

FIAT Hong Kong  
Facebook:  www.facebook.com/Fiathongkong 
Instagram: www.instagram.com/fiathongkong 

Abarth Hong Kong 
Facebook:  www.facebook.com/Abarthhongkong 
Instagram: www.instagram.com/abarthhongkong