PEUGEOT AND YELLOWKORNER TEAM UP TO CHALLENGE FIVE PHOTOGRAPHERS TO DEFINE ALLURE

PEUGEOT has partnered with leading publisher and distributor of art photographs, YellowKorner, to offer five photographers the opportunity to define their vision of Allure. The resulting images will be exhibited in YellowKorner galleries and the PEUGEOT network from October onwards.

PEUGEOT believes the world is better with Allure, with a vision for the future that should be imagined with style, creativity, and ambition with a human-centric approach. Allure is key to the PEUGEOT brand and is much more than the expression of outstanding design. It is also a state of mind, an attitude and behaviour that goes far beyond mere appearance.

YellowKorner is the leading publisher and distributor of art photographs through a network of 130 galleries in 20 countries and the yellowkorner.com online gallery.

The partnership will see five renowned photographers interpret the concept of ‘Allure’ within their own creative universe by creating a set of 15 images each. Three of these images will feature a model from the PEUGEOT range chosen by the artist.

The collaboration was launched at the Venice International Photography Festival on 20^th April, of which YellowKorner is a partner. YellowKorner invited PEUGEOT to the opening ceremony of the festival, during which a film was presented introducing the partnership and the vision of the five selected photographers.

Five photographers, five concepts of Allure

Teresa Freitas: “Finding Allure in Colours” in Morocco

Laurent Baheux: “Allure of the Lion” in Kenya

Mister Fifou: “The Pride of Allure” in the Suburbs of Paris

Laurence Laborie: “Feminine Allure” in Lanzarote

Oliviero Toscani: “The Landscape of Allure” in Tuscany

The images will be displayed from October 2023 in YellowKorner galleries and on the YellowKorner website. They will also be displayed in a private viewing, with the photographers present, at some of the largest YellowKorner galleries in Europe. The images will also be displayed across the PEUGEOT network and as with all works published by YellowKorner, the photos from the collaboration with PEUGEOT will be available for purchase by the public.

Empowered by this ambition, PEUGEOT wants to promote this optimistic vision and become a true ‘Allure Activist’. The partnership with YellowKorner is the latest in a series of collaborations between PEUGEOT and the visual arts. Recently, artistic collaborations with Emeric Tchatchoua, founder of clothing brand 3.PARADIS and the visual artist J. Demsky have also been revealed to the public.

ENDS

PRESS CONTACTS

John Handcock - Head of Public Relations

+44(0)7810 180249

john.handcock@stellantis.com

Mason Finney - Public Relations Manager

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mason.finney@peugeot.com

Michael Arnold - Press Fleet Manager

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Jeremy Townsend - Director of Communications

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jeremy.townsend@stellantis.com

LINKS

PEUGEOT UK Press website

https://www.media.stellantis.com/uk-en/peugeot

ABOUT PEUGEOT

PEUGEOT is a global, innovative and high-end generalist brand. Its values are Excellence, Allure and Emotion. Present in more than 160 countries with 10,000 retailers, PEUGEOT sold nearly 1,200,000 vehicles worldwide in 2020. Not long after celebrating its 210th anniversary, PEUGEOT is now ushering in its new identity with a coat of arms that emphasises its personality and timelessness. With an 80% electrified passenger car range and a 100% electrified commercial vehicle range, the PEUGEOT Brand is continuing its energy transition. Since 2022, the Brand has competed in the World Endurance Championship (WEC) with its 9X8 hybrid Hypercar.