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01 Jun 2023
OPERATION #CAMOCATCH FOR THE NEW 3008 HAS CLOSED AND THE RESULTS ARE IN
PEUGEOT gave its followers the opportunity to choose the design of the camouflage that will be used by the new PEUGEOT 3008 during its development tests on the roads of Europe.
PEUGEOT gave its followers the opportunity to choose the design of the camouflage that will be used by the new PEUGEOT 3008 during its development tests on the roads of Europe.
During May, ten innovative and striking camouflage designs from PEUGEOT were submitted to a public vote on the brand's social media pages. These designs disguise the shape and body lines of the new PEUGEOT 3008 while building excitement online for the upcoming reveal.
There were thousands of contributions from the public on the brand's social media pages: Facebook, Instagram, Twitter and LinkedIn.
Of the ten options from the PEUGEOT designers, the six that received the most votes were the following:
• Paint from the "Street Art" theme.
• Menthol from the "Optic Art" theme.
• Jazzy from the 'Proto'type' theme.
• Neon from the "Street Art" theme.
• Marrakech for the "Optic Art" theme.
• Tokyo for the "Proto'type" theme.
The six camouflages selected by the public will be produced in June and will be used to cover the new PEUGEOT 3008 which will be tested on European roads between 15th July and 15th August.
During this time, we invite all those lucky enough to see one of these camouflaged PEUGEOT 3008s to take a photo of it (in compliance with road safety regulations) and post the image to one of the brand's social media pages with the words #CamoCatch and @Peugeot.
All the entries (one entry per person) that have been submitted on social media will be collated by the brand to determine six winners, who will be invited to be among the first to experience the new PEUGEOT 3008 in 2024.
Peugeot has been implementing a strategy of collaborations and partnerships with young designers since the beginning of 2023. This time, the brand has broadened the collaboration to a wider, international audience via social media.
ENDS
PRESS CONTACTS
John Handcock - Head of Public Relations
+44(0)7810 180249
Mason Finney - Public Relations Manager
+44(0)7788 178394
Michael Arnold - Press Fleet Manager
+44(0)7831 829410
Jeremy Townsend - Director of Communications
+44(0)7827 896480
jeremy.townsend@stellantis.com
PEUGEOT UK Press website
https://www.media.stellantis.com/uk-en/peugeot
ABOUT PEUGEOT
PEUGEOT is an inventive high-end mainstream brand. The ‘Power of Allure’ is our brand promise, epitomised in all of our models and services. Allure (attractive design), Emotion (instinctive driving pleasure) and Excellence (uncompromising quality, efficiency and technology) represent our values. PEUGEOT is present in more than 130 countries worldwide and sold more than 1,050,000 vehicles in 2022. By 2025, all of our models (PC and LCV) will be electric. The PEUGEOT E-LION Project is a 360° approach to deliver our Carbon Net Zero objective by 2038. The electrified PEUGEOT 9X8 Hypercar demonstrates our passion for motorsport, competing in the World Endurance Championship (WEC), including the iconic 24 Hours of Le Mans.
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