Huge Success: Opel Partnership with Brussels Urban Sessions

• Opel connects with diverse audience at Belgium’s largest urban sports festival
• Opel models Mokka Electric and Astra fully integrated into programme
• Rocks e-XTREME was star attraction in vibrant urban environment

Rüsselsheim.  Opel proved itself the perfect partner for the Brussels Urban Sessions, Belgium’s largest urban sports festival, which took place from July 6-9. For four days, the occasion transformed Brussels into the world capital of urban sports.

Opel played a prominent role in the event, which welcomed more than 31,000 visitors and nearly 300 athletes. The German brand was integrated not only in the set-up for the UCI BMX Freestyle World Cup and a skateboard battle for young and old, but also in a breaking battle – complete with Opel Mokka Electric music – and a stunt show featuring bikers and athletes centred around the Opel Astra.

The star attraction among the models on display, however, was the Opel Rocks e-XTREME. The unique concept is based on the cool Opel Rocks Electric, the quadricycle that offers locally emissions-free driving fun for two from the age of 15¹. The Rocks e-XTREME is the winner of the #OpelDesignHack, a challenge which allowed the Opel community to take part in the build of a concept car. Opel took the claim of the challenge – “You design it, we build it” – literally and turned the design into reality.

During this second edition of the Brussels Urban Sessions, the event hosted the UCI BMX Freestyle World Cup, a qualifier for the Olympic Games in Paris 2024. The ambiance and energy of the occasion ensured an unforgettable experience for the numerous spectators and athletes.

     

^[1] Applies to four-wheeled light motor vehicles with a rated continuous/utilised power not exceeding 6 kW, with no more than two seats and a maximum speed not exceeding 45 km/h.

Contact:

Colin Yong                     
+49 (0) 6142-6922084                        
colin.yong@opel-vauxhall.com

Carina Elsinger              
+49 (0) 6142-6927811                               
carina.elsinger@opel-vauxhall.com